Complete Bundle of Digital Marketing

Excel Youth Academy > Courses > Complete Bundle of Digital Marketing
EY_Academy_Digital_Marketing_training_in_Chennai

Digital marketing incorporates more skills than traditional marketing. It helps businesses to take action using data and create a strategy to run a business successfully. Digital marketing is captivating for businesses because it’s flexible, measurable, and cost-effective. Many proven case studies have shown remarkable results in sales revenue in the past few years because of Digital marketing.

Excel Youth academy has designed a training program that covers the entire gamut of digital marketing from Website design principles, Digital design principles, SEO (Search Engine
Optimization), SMO (Social Media Optimization), SEM (Social Engine Marketing), SMM (Social Media Marketing), Email Marketing, Paid Ads, Organic Reach, Content marketing, etc.

As a bonus, our digital marketing training curriculum also covers marketing automation to some extent from acquiring and tracking leads to email follow up, etc.

Our digital marketing course curriculum is structured in such a way that after this digital marketing course one can start their digital marketing career as a freelancer or a full-time job in top MNC’s or can start your own digital marketing consultancy as well.

Our entire training program is value-added with resume enhancement and interview cracking module along with 100% placement assurance as a part of the program.

Features-

Highly skilled trainers More Live Chart Sessions 100% Placement in Top US MNC’s
Certificate of Completion Flexible batch timings One to one expert sessions

Study Materials

1. Excel Youth Academy training module – Ocean of Digital Marketing

2. Interactive training PPT, Videos & Books

  • Eligibility– Any graduates | Freshers | Experienced
  • Duration– 60 hours
  • Batches– Weekdays & Weekend

  • Introduction to Digital Marketing Era. 0/1

    • Lecture 2.1
      Introduction to Digital Marketing

  • How to create website and digital designs from scratch? 0/2

    • Lecture 3.1
      Develop website like pro without coding.
    • Lecture 3.2
      Learn to create attractive digital designs. (Covers, Banner, Broucher, Social Media Post, logos etc.)

  • Search Engine Optimization 0/7

    • Lecture 4.1
      Introduction to SEO.
    • Lecture 4.2
      Basic Set-Up. (Google Analytics & Google Search Console)
    • Lecture 4.3
      Keyword Research & Strategy.
    • Lecture 4.4
      On-Page, Off-Page & Page speed Optimization.
    • Lecture 4.5
      Tracking & Measuring website performance using SEO metrics.
    • Lecture 4.6
      Link building strategy.
    • Lecture 4.7
      Local SEO. (GMB / Forums / Directory submission)

  • Social Media Optimization 0/6

    • Lecture 5.1
      Introduction of Social media Business accounts.
    • Lecture 5.2
      Creating Business Pages and optimization.
    • Lecture 5.3
      Tracking code installation. (Ex. Facebook base Code / Pixel Code)
    • Lecture 5.4
      Growth hacking strategies. (Boost followers, Page likes & Audience Engagement.)
    • Lecture 5.5
      Creating Engaging contents and Posts Scheduling strategies.
    • Lecture 5.6
      Online Reputation Management. (Responding to customers queries and handling reviews in online medium)

  • Search Engine Marketing 0/11

    • Lecture 6.1
      Introduction to Search Engine Marketing. (Google Ads/Bing Ads/Other advertising platforms)
    • Lecture 6.2
      Ad account Set-up.
    • Lecture 6.3
      Keywords Analysis & Targeting.
    • Lecture 6.4
      Target Audience & Location Targeting.
    • Lecture 6.5
      Bids & Budgeting.
    • Lecture 6.6
      Campaign Set-Up
    • Lecture 6.7
      Ad Copy Writing.
    • Lecture 6.8
      Campaign Optimization.
    • Lecture 6.9
      Campaign Result measuring.
    • Lecture 6.10
      Introduction to Remarketing Ads.
    • Lecture 6.11
      Introduction to other advertising platforms.

  • Social Media Marketing Ultimate Facebook marketing module 0/11

    • Lecture 7.1
      Introduction to Facebook business & Ad Account.
    • Lecture 7.2
      Setting up Business & Ad Account.
    • Lecture 7.3
      Conversion & Event Tracking code Installation.
    • Lecture 7.4
      Audience Targeting Strategy.
    • Lecture 7.5
      Introduction to ad objectives.
    • Lecture 7.6
      Creating ad campaign.
    • Lecture 7.7
      Campaign Optimization.
    • Lecture 7.8
      Campaign Result measuring.
    • Lecture 7.9
      Facebook ads performance Tracking & Optimization.
    • Lecture 7.10
      Introduction to Retargeting Ads.
    • Lecture 7.11
      Policies and guidelines.

  • Ultimate Instagram marketing module 0/3

    • Lecture 8.1
      Introduction to Instagram business page & Ad Account.
    • Lecture 8.2
      Setting up Business page & Ad Account.
    • Lecture 8.3
      Creating ad promotion.

  • Ultimate LinkedIn marketing module 0/7

    • Lecture 9.1
      Introduction to LinkedIn.
    • Lecture 9.2
      Setting up Business page & Ad Account.
    • Lecture 9.3
      LinkedIn profile & Business page optimization.
    • Lecture 9.4
      Understand target group
    • Lecture 9.5
      Profile Connection strategy
    • Lecture 9.6
      Organic reach growth hack
    • Lecture 9.7
      Creating ad promotion.

  • Email Marketing and Drip Marketing 0/7

    • Lecture 10.1
      Getting Started
    • Lecture 10.2
      Elements of Marketing Emails
    • Lecture 10.3
      Email Content
    • Lecture 10.4
      Email Marketing Plan
    • Lecture 10.5
      Build your Email List
    • Lecture 10.6
      Choosing your Email Platform
    • Lecture 10.7
      Measuring your Email Campaign’s Success

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